5 November 1921: The star in the ring becomes a globally known trademark

- Anniversary of the trademark: 100 years ago, Daimler-Motoren-Gesellschaft applied for trademark protection of the Mercedes star in the ring
- The signet became one of the world’s best-known trademarks
- As early as 1909, DMG had the three-pointed star and Benz had the laurel wreath placed under protection
- The star from the Stuttgart station tower is currently on loan to the Mercedes-Benz Museum
- The marketing campaign for the anniversary will begin on 5 November 2021 on social media