5 November 1921: The star in the ring becomes a globally known trademark

    • Anniversary of the trademark: 100 years ago, Daimler-Motoren-Gesellschaft applied for trademark protection of the Mercedes star in the ring
    • The signet became one of the world’s best-known trademarks
    • As early as 1909, DMG had the three-pointed star and Benz had the laurel wreath placed under protection
    • The star from the Stuttgart station tower is currently on loan to the Mercedes-Benz Museum
    • The marketing campaign for the anniversary will begin on 5 November 2021 on social media

5 November 1921: The star in the ring becomes a globally known trademark

The Fascination of the SL – a Dream Car for 70 Years

  • 70 years ago: With this vehicle, Mercedes-Benz once again achieved “one of the very highest ranks that international automotive engineering has to award”
  • The 300 S was the star of the Paris Motor Show (4 to 14 October 1951)
  • As coveted then as it is now – and highly exclusive
  • Expert report by Mercedes-Benz Classic on the original exhibition vehicles from 1951

Mercedes-Benz 300 S: Dreamlike synthesis between luxury and sport

The first Mercedes compressor cars at the DAA 1921

  • Mercedes 6/25 hp and 10/40 hp with the Roots compressor
  • Premiere at the German Motor Show in Berlin in 1921
  • The foundation for the golden era of supercharged touring cars at the end of the 1920s

The first Mercedes compressor cars at the DAA 1921

Where is Adenauer’s last “Adenauer” parked?

  • Mercedes-Benz 300 (internally designated as 300 d, W 189) – Konrad Adenauer’s last official car at the Mercedes-Benz Museum
  • Prestigious saloon with in-car car phone, divider, fan in the rear and seat belts
  • Mercedes-Benz Museum Close-Up: Cars, architecture and exhibition design No. 1/2021

Where is Adenauer’s last “Adenauer” parked?

IAA vehicle anniversaries: From the 300 SE (W 112, 1961) to the cabriolet of the 124 model series (1991)

  • The industry event is an important innovation platform for Mercedes-Benz
  • Premiere 60 years ago: 300 SE (W 112), cabriolet of the W 111 model series, saloon of the W 110 model series
  • 1981: 380 SEC and 500 SEC of the 126 model series
  • 1991: Cabriolet of the 124 model series

IAA vehicle anniversaries

Four luxurious seats and nothing but the wide open sky above

  • Premiere of the Mercedes-Benz Cabriolet in model series W 111 in September 1961
  • Together with the Saloon (September 1959) and Coupé (March 1961), the model series was then complet
  • Thanks to their understated, timeless elegance, these two-door models are still among the most popular classics

Four luxurious seats and nothing but the wide open sky above

Mercedes-Benz SL of the R 107 model series:Premiere 50 years ago in April 1971

  • Eight-cylinder engines in the production SL for the first time
  • During the 18 years of its production, more than 237,000 Roadsters of this model series were built
  • The open SL was the basis of the SLC luxury class coupés in model series C 107
  • Continuous expansion of the model range with six- and eight-cylinder engines

Mercedes-Benz SL of the R 107 model series:Premiere 50 years ago in April 1971

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