Mercedes-Benz 124 model series, introduced 35 years ago

 


From a popular modern classic to an attractive, young vintage car: the Mercedes-Benz 124 model series inspires just as much today as it did at its premiere 35 years ago. The saloons were presented for the first time on 26 November 1984 in Spain. The estate, coupé, saloon with a long wheelbase and cabriolet were to follow. In 1993 the model series became the first generation of the upper executive segment of Mercedes-Benz to carry the E-Class name and thereby wrote itself into the long tradition of vehicles in this segment. Particularly sought-after classics include the 500 E and 400 E V8 versions, the performance versions by Mercedes-AMG as well as the elegant two-door versions. But vehicles of all other types in good, original condition and with low mileage are also in demand. ALL TIME STARS, the vehicle dealer of Mercedes-Benz Classic, has such very special cars of the 124 model series available again and again – for example, currently an E 200 from 1995 in the “Collectors Edition”.

Mercedes-Benz 124 model series, introduced 35 years ago

The Mercedes-Benz treasure chambers

 

The “Holy Halls”: This is the home of the spectacular Mercedes-Benz vehicle collection. The book entitled “Holy Halls. The Secret Car Collection of Mercedes-Benz” offers breathtaking views and insights: with well-researched texts and brilliant photos, it is not only an exciting ramble through the brand’s treasure troves, in addition, 50 selected vehicles tell their own very special stories.

Holy Halls

Experience the Mercedes-Benz Museum – on the smartphone

 

Experience the Mercedes-Benz Museum – on the smartphone. First interactive guided tour is starting via Instagram story on 21 October 2019

·        On 21 and October 28, 2019 followers from anywhere in the world can take part in an interactive tour through the Mercedes-Benz Museum via Instagram story.On 21 and 28 October 2019 followers from anywhere in the world can take part in an interactive tour through the Mercedes-Benz Museum via Instagram story On 21 and October 28, 2019 followers from anywhere in the world can take part in an interactive tour through the Mercedes-Benz Museum via Instagram story.

·        More than a million people follow the official channel of the Mercedes-Benz Museum on Instagram

Mercedes-Benz classic cars are also popular in social media. Over a million people follow the official channel of the Mercedes-Benz Museum on Instagram: @mercedesbenzmuseum. This is why the Mercedes-Benz Museum is now offering, in addition to the regular guided tours through the permanent exhibition, a virtual guided tour on Instagram.

Experience the Mercedes-Benz Museum – on the smartphone

Du luxe statutaire au classique populaire

 

A pioneer of modern design and a technology trendsetter with airbags, optimised aerodynamics and deliberate weight reduction: this is what the 126 series Mercedes-Benz S-Class stood for, presented 40 years ago in September 1979 at the International Motor Show (IAA) in Frankfurt am Main. Today, the luxury saloons and coupés of this series, built from 1981 onwards, are popular young classics of the brand. One selected vehicle is currently available at ALL TIME STARS, the Mercedes-Benz Classic car dealership.

From status-conscious luxury saloon to popular young classic

Premiere of the legendary Mercedes-Benz V8 models at the 1969 IAA

 

International Motor Show in September 1969 in Frankfurt am Main: Mercedes-Benz presented not one, but three luxury vehicles with the new M 116 V8 engine with 3.5 liters of displacement rated to 147 kW (200 hp): the 300 SEL 3.5 (W 109), 280 SE 3.5 Cabriolet and 280 SE 3.5 Coupé (W 111). In addition to the legendary C 111 experimental vehicle with a Wankel rotary engine, the “3.5” models were a real highlight of the show. Today, they are amongst the most sought-after variants of these predecessor models to the Mercedes-Benz S-Class.

Legendary Mercedes-Benz V8 models

Mercedes-Benz trademark history

 

One hundred and ten years ago, Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. laid the foundations for one of the most valuable trademarks in the world. On 24 June 1909, DMG registered the three-pronged Mercedes star as a trademark with the German Imperial Patent Office. The “Benz” lettering enveloped by a laurel wreath followed on 6 August 1909 by what was then a competitor. In 1925, as part of the cooperation and the merger of the two companies, this turned into the signet used by Mercedes-Benz to this day – a graphical masterpiece and, at the same time, a synonym for innovation and luxury. Just how ubiquitous the sign of the brand is is shown at the Mercedes-Benz Museum with, amongst other things, a display cabinet in the Collection 4 “Gallery of Celebrities” room.

MB trademark history

90ème anniversaire d’Ewy Rosqvist

 

Her overall victory at the 1962 Argentinian Touring Car Grand Prix in a Mercedes-Benz 220 SE (W 111) is the greatest motorsport success of Ewy Rosqvist – and a highlight in 125 years of motorsport at Mercedes-Benz. On 3 August 2019, the rally driver and brand ambassador of Mercedes-Benz Classic is celebrating her 90th birthday.

Ewy Rosqvist

24 heures du Mans 1989

 

24 hours of fascinating motorsport: this is the legendary long distance race at Le Mans. Thirty years ago, Mercedes-Benz achieved a double victory in 1989 with the new Sauber-Mercedes C 9 Silver Arrows – just as they did in 1952 with the 300 SL racing sports car (W 194). A third Mercedes-Benz car finished in 5th place. This result makes the race a highlight of the anniversary year for “125 Years of Mercedes-Benz Motorsports”, which is being celebrated throughout 2019.

Le Mans 1989

Techno Classica 2019

 


Fifty years of the C 111 brand legend, sports car stars and the future of the car from 1903 through to the new EQC

Highlights of the brand’s entire history will be presented by Mercedes-Benz Classic at the Techno Classica from 10 to 14 April 2019 in Essen: a total of six vehicles bring the history of the legendary C 111 research and record-breaking vehicles to life. The 40PS Mercedes-Simplex from 1903 and the EQC from 2019 (combined power consumption: 22.2kWh/100 km; combined CO2emissions: 0g/km, preliminary figures)* exude the spirit of innovation that has shaped automotive development at Mercedes-Benz right from the start. ALL TIME STARS, the Mercedes-Benz Classic car dealer,is bringing two special sports car stars to the 30th Techno Classica. Brand ambassador Jutta Benz will tell the story of her great-grandparents Carl & Bertha to children at the event. Along with brand clubs and ClassicPartners, Mercedes-Benz Classic will be exhibiting in Hall 1 at the Essen Exhibition Centre in a designated area of around 4,500 square metres.
Mercedes-Benz Classic will participate in the organiser’s press conference on Wednesday, 10April 2019 at 11a.m. at the Congress Center West.

Techno Classica 2019

Project Retro Rallye

 


This year Mercedes-Benz celebrates the anniversary “125 Years of Motorsport” – a perfect opportunity to transform a luxurious 1969 Mercedes-Benz 280 S (W 108) into a furious rally racer, following the example set by the legendary racing car icon, the red Mercedes-Benz 300 SEL 6.8 AMG, which was successful in Spa-Francorchamps in 1971. You can follow the process in a series of twelve short videos on YouTube.

Project Retro_Rallye

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