Premiere of the legendary Mercedes-Benz V8 models at the 1969 IAA


International Motor Show in September 1969 in Frankfurt am Main: Mercedes-Benz presented not one, but three luxury vehicles with the new M 116 V8 engine with 3.5 liters of displacement rated to 147 kW (200 hp): the 300 SEL 3.5 (W 109), 280 SE 3.5 Cabriolet and 280 SE 3.5 Coupé (W 111). In addition to the legendary C 111 experimental vehicle with a Wankel rotary engine, the “3.5” models were a real highlight of the show. Today, they are amongst the most sought-after variants of these predecessor models to the Mercedes-Benz S-Class.

Legendary Mercedes-Benz V8 models

Mercedes-Benz trademark history


One hundred and ten years ago, Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. laid the foundations for one of the most valuable trademarks in the world. On 24 June 1909, DMG registered the three-pronged Mercedes star as a trademark with the German Imperial Patent Office. The “Benz” lettering enveloped by a laurel wreath followed on 6 August 1909 by what was then a competitor. In 1925, as part of the cooperation and the merger of the two companies, this turned into the signet used by Mercedes-Benz to this day – a graphical masterpiece and, at the same time, a synonym for innovation and luxury. Just how ubiquitous the sign of the brand is is shown at the Mercedes-Benz Museum with, amongst other things, a display cabinet in the Collection 4 “Gallery of Celebrities” room.

MB trademark history

90ème anniversaire d’Ewy Rosqvist


Her overall victory at the 1962 Argentinian Touring Car Grand Prix in a Mercedes-Benz 220 SE (W 111) is the greatest motorsport success of Ewy Rosqvist – and a highlight in 125 years of motorsport at Mercedes-Benz. On 3 August 2019, the rally driver and brand ambassador of Mercedes-Benz Classic is celebrating her 90th birthday.

Ewy Rosqvist

24 heures du Mans 1989


24 hours of fascinating motorsport: this is the legendary long distance race at Le Mans. Thirty years ago, Mercedes-Benz achieved a double victory in 1989 with the new Sauber-Mercedes C 9 Silver Arrows – just as they did in 1952 with the 300 SL racing sports car (W 194). A third Mercedes-Benz car finished in 5th place. This result makes the race a highlight of the anniversary year for “125 Years of Mercedes-Benz Motorsports”, which is being celebrated throughout 2019.

Le Mans 1989

Techno Classica 2019


Fifty years of the C 111 brand legend, sports car stars and the future of the car from 1903 through to the new EQC

Highlights of the brand’s entire history will be presented by Mercedes-Benz Classic at the Techno Classica from 10 to 14 April 2019 in Essen: a total of six vehicles bring the history of the legendary C 111 research and record-breaking vehicles to life. The 40PS Mercedes-Simplex from 1903 and the EQC from 2019 (combined power consumption: 22.2kWh/100 km; combined CO2emissions: 0g/km, preliminary figures)* exude the spirit of innovation that has shaped automotive development at Mercedes-Benz right from the start. ALL TIME STARS, the Mercedes-Benz Classic car dealer,is bringing two special sports car stars to the 30th Techno Classica. Brand ambassador Jutta Benz will tell the story of her great-grandparents Carl & Bertha to children at the event. Along with brand clubs and ClassicPartners, Mercedes-Benz Classic will be exhibiting in Hall 1 at the Essen Exhibition Centre in a designated area of around 4,500 square metres.
Mercedes-Benz Classic will participate in the organiser’s press conference on Wednesday, 10April 2019 at 11a.m. at the Congress Center West.

Techno Classica 2019

Project Retro Rallye


This year Mercedes-Benz celebrates the anniversary “125 Years of Motorsport” – a perfect opportunity to transform a luxurious 1969 Mercedes-Benz 280 S (W 108) into a furious rally racer, following the example set by the legendary racing car icon, the red Mercedes-Benz 300 SEL 6.8 AMG, which was successful in Spa-Francorchamps in 1971. You can follow the process in a series of twelve short videos on YouTube.

Project Retro_Rallye

The technology platform celebrated its premiere 30 years ago

The Mercedes-Benz SL of the R129 model seriescelebrated its premiere 30 years ago at the Geneva Motor Show. It is a technology platform: it brought innovations such as the automatically folding roll bar, integral seats and the Adaptive Damping System (ADS) into production. The model, as sporty as it is comfortable, continued to remain modern and attractive throughout its twelve-year production period. Today, the SLs of the R129 model series are coveted young classics–and ALL TIME STARS, Mercedes-Benz Classic’sown dealer, regularly has particularly attractive vehicles on offer.

The technology platform celebrated its premiere 30 years ago

Double anniversary for young classic legend dating back 25 years

The Mercedes-Benz E500high-performance saloon celebrates two special moments that took place 25years ago: in March 1994, a special model limited to 500 units is presented at the Geneva Motor Show. In October 1994, the Stuttgart-based brand hands over the ten thousandth E500built since its premiere in 1990 to a customer. And not just any customer ─ former Mercedes-Benz Formula1 racing driver Hans Herrmann! Today, ALL TIME STARS, the Mercedes-Benz Classic dealer, always includes cars of the legendary model type in its portfolio. The V8saloon with sports car performance has long been a particularly coveted Mercedes-Benz young classic.

Double anniversary for young classic legend dating back 25 years

Premiere of the « Stroke Eight » coupés in 1968

Half a century of exclusive sportiness in the upper mid-range series: in November 1968, Mercedes-Benz unveiled the 114 model series coupés. In addition to the 250 C with the then most powerful saloon engine, the 250 CE is also available, whose six-cylinder injection engine is reserved for the coupés. The two-door long-distance vehicles round off the top end of the « Stroke Eight » model range. Today, the coupés are among the sought-after classics on offer from ALL TIME STARS, the Mercedes-Benz Classic dealer. The premiere 50 years ago marked the starting point of the history of coupés in the upper mid-range series by Mercedes-Benz.


Premiere for the powerful C from AMG 25 years ago


The Mercedes-Benz C 36 AMG was premiered at the International Motor Show in Frankfurt am Main (IAA) from 9 to 19 September 1993. The debut 25 years ago was the first highlight in a unique success story. For this high-performance saloon from model series 202 was the first joint project to be created by Mercedes-Benz together with the engineering company AMG founded in 1967. The Mercedes-AMG model range, a wholly-owned subsidiary of Daimler AG since 2005, is now more comprehensive than ever before.

Premiere for the powerful C from AMG 25 years ago

Page navigation